Coastal Advertising & Marketing Professionals
News

AAF News

FCC Embedded Advertising/Product Placement Decision
Our AAF Coastal Carolinas Club in the news...
AAF President Named
Addy Program Book Available for download
Marketing Workshop for Non-Profit Agencies Slated for March 13
Damon's Grill to Host March Tension Tamer Tuesday!!!
AAF-CC College Scholarship Deadline Slated for April 7
Street Reach Selected for Public Service Campaign
ADDY Deadline
Inaugural Boo Bash
AAF President & CEO Wally Snyder Retires
BAND-AID For Autism
Antonia Torres-Winner of the Diversity Intern Scholarship 2007
Become a Sponsor of Band-Aid for Austism
CAMP Hosted Band-Aid for Autism
View all CAMP lunch Photos!!
Urgent Alert – Action Needed Now
February Lunch Program Photos
March Lunch Program
2007 ADDY AWARDS Winners!
2007 ADDY Awards

February Lunch Program
January Lunch Program Survey
January Lunch Program
The 2006 CAMP ADDY Awards Call for Entries
How to fill out the ADDY online entry form
December Lunch Program Survey
December Lunch Program Photos
November Lunch Program Survey
November Lunch Program Photos
Volunteer Awards 2005-2006
CAMP Social Event-October 26, 2006 PHOTOS
Advertising in the ADDY Program Book
ENTRY FORM
The 3rd Annual Taste of Restaurant Row
CAMP Visits Horry County Academy for Technology and Academics
Autism Advocate Foundation Presented with Official "Big Check" for Concert Proceeds
50/50 Luncheon Raffle Underway to Help Support Friendship Medical Clinic & Pharmacy
CAMP's PUBLIC SERVICE COMMITTEE NEEDS YOUR HELP!!
ATTENTION BUSINESSES: Internship Placements Needed for Academy Students
October Lunch Program Survey
October Luncheon Program Photos
CAMP Social Event-October 26, 2006
AAF Calls for 58th Advertising Hall of Fame Nominations
Horry County Humane Society Campaign
September Lunch Program Survey
Third-District Conference: Aug 4-6, 2006
September Lunch Program Photos
2005-2006 Program Testimonies
2006-2007 Lunch Sponsors
Now Accepting Applications for Multimedia Public Service Campaign
University of Virginia First Place in 2006 AAF NSAC
2006 Silver Medal Winner--Chuck Stokes
CAMP Wins Club Achievment Awards!
Lunch Sponsors 2005-2006
Internet Advertising Opportunity!
ATTENTION STUDENTS!
Fourth Annual Taste of Restaurant Row
Silver Medal Award
Marketing Workshop for Non-Profit Organizations Slated for March 13

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FCC Embedded Advertising/Product Placement Decision

The Federal Communications Commission has indicated it will conduct a Notice of Proposed Rulemaking (NPRM) on embedded advertising disclosure. The commission is considering whether it should require simultaneous disclosure of all product placement instances on television.

The FCC decision is troubling to the advertising industry because it suggests that regulatory action is necessary. In 2005, the Federal Trade Commission considered and rejected a similar proposal, saying there was no evidences that product placement was unfair, deceptive or resulted in consumer harm.

The AAF, along with AAAA and ANA, wrote to the FCC commissioners in December asking that the agency consider embedded advertising under a Notice of Inquiry (NOI). Given the significance, complexity and economic implications of this issue for free media, we believe the commission should conduct a closer examination of the subject to determine if any problems exist before considering possible regulatory solutions.

A copy of the letter the AAF sent to the FCC is available here. Please do not hesitate to contact us if you have any questions.

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Our AAF Coastal Carolinas Club in the news...

Pinkerton South and our AAF Coastal Carolinas Club just scored some highly prized New York Times ink in today's advertising article by Stuart Elliott. Bonnie Rodgers says that she and David are humbled and grateful, and wanted to use this as an excuse to once again absolutely THANK everyone who had a hand in making our ADDY2008 noteworthy enough to get called out in the NYTimes. Actually it's a fun read. Here's the link

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AAF President Named

WASHINGTON, D.C.—The board of directors of the American Advertising Federation (AAF) today elected James Edmund Datri as the federation's next president and CEO. Datri will assume leadership of the AAF on November 1, 2008, following a transition period that will begin in September. Datri's election concludes a search and selection process that commenced in September 2007 upon the announcement of the retirement of current President & CEO Wallace Snyder.

"I am thrilled that Jim Datri will be our next president and CEO," said Murray Gaylord, chairman of the AAF board of directors. "The advertising industry is in the midst of the most profound transformation in 50 years, and Jim truly understands the unique challenges for marketers, advertising agencies and the media in today's landscape. The search committee developed a long list of criteria, and Jim matched all."

Datri is currently a partner in the law firm of McDermott Will & Emery in McDermott's Government Strategies Practice Group, based in Washington, D.C. A 1992 Harvard Law graduate, he served as executive director of the Democratic Caucus in the U.S. House of Representatives from 2003 to 2005. He is well known within Washington, D.C., for his leadership in government and public policy and was named five times to Roll Call's "Fabulous Fifty" list of the 50 most influential advisers and strategists on Capitol Hill. Datri served for more than a decade in senior positions in the U.S. Congress and was previously a partner at Manatt, Phelps & Phillips, an AAF member. He has a long track record of engagement with advertising industry issues and concerns and worked with the AAF during the foundation of the Mosaic Center on Multiculturalism. Datri received his B.A. in 1989 from the University of California, Santa Cruz, where he was a University of California Regents Scholar.

Said Snyder, "I have known Jim Datri from his time on Capitol Hill and his work with the AAF on our issues and programs. He will bring energy and enthusiasm as he represents our members both in Washington and in their communities. I know he will continue to unify our membership and our industry as we move forward."

"I am honored to take on this new opportunity for leadership and service, during a time of immense change in the advertising industry," said Datri. "The AAF has a large and diverse membership, including ad clubs, college chapters, national advertisers, ad agencies, television networks, newspaper and magazine publishers, and leading media companies and service providers. The AAF is an effective and dynamic organization, whose membership I look forward to serving."

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Addy Program Book Available for download

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Marketing Workshop for Non-Profit Agencies Slated for March 13

AAF-Coastal Carolinas is thrilled to present Getting Noticed: Effective Tools for Marketing Your Non-Profit Organization at 1 p.m. Thursday, March 13, 2008, at St. John’s Inn Conference Center.

We created this workshop as part of our commitment to providing advertising education and public service to our community. So many times non-profit organizations are unsure where to begin in getting noticed for their services or fundraisers. We genuinely hope that we can make a difference for them by hosting this workshop and giving them the tools they need to effectively market their organization.

This complimentary workshop is designed especially for non-profit organizations in the greater Florence, Georgetown, Myrtle Beach (SC), Brunswick and Wilmington (NC) areas.

During the 3-hour session, a panel of experts in advertising, marketing and public relations will provide attendees the knowledge and tools needed to effectively market their organizations and fundraising events. Breakout sessions and roundtable discussions will be a part of the workshop’s format.

Registration is free but space is limited to the first 100 applicants. Please register by Monday, March 10. To register, download registration form or contact Cathy Honeycutt.

We extend deep appreciation to the St. John’s Inn Conference Center for sponsoring our workshop. St. John’s Inn Conference Center is located at 6803 North Ocean Blvd., Myrtle Beach, South Carolina. Free parking is available adjacent to the conference center.

We encourage our members to pass this information along to any non-profit you believe could benefit from this workshop. For more details or to register, contact Cathy Honeycutt via email at choneycutt@wfxb.com or call 843-828-4300, ext. 225.

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Damon's Grill to Host March Tension Tamer Tuesday!!!

Mark your calendars to join us on Tuesday, March 25, at Damon's Grill Restaurant in North Myrtle Beach for our March T3. Damon's Grill will provide a FREE hors d'oeuvres buffet and happy hour prices on our libations of choice. Just a reminder this is a new location - they moved from Barefoot Landing and opened this new restaurant in January. So, break away from work a little early and head to Damon's Grill in North Myrtle Beach for the March T3 Social. Tension Tamer Tuesday (T3) Tuesday, March 25 5:30-7:30 p.m. Damon's Grill 801 Highway 17 South North Myrtle Beach

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AAF-CC College Scholarship Deadline Slated for April 7

We are also in the process of accepting scholarship applications for the AAF-Coastal Carolinas College Scholarship. The scholarship is designed for college students majoring in one of the advertising, design, marketing fields. Click on Scholarship Info under Students on this web page for more details. The application can be downloaded from that page. Deadline April 4, 2008.

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Street Reach Selected for Public Service Campaign

Each year our club awards a local non-profit organization with a public service campaign designed to build awareness of that organization's fundraising and publicity goals and efforts. Our recipient in 2006-2007 was Horry County Humane Society. This year's recipient is Street Reach Ministries. Kudos to T2H Advertising for donating creative time and talent to develop this year's public service campaign for Street Reach. As Street Reach prepares to move into its new home, Kristin Hardee, Jeff Thompson and Tim Parry of T2H Advertising are hard at work completing an AMAZING campaign that conveys the message that homelessness can happen to anyone and, that with today's debt to income ratio, the reality for some Americans is that homelessness may only be a couple of paychecks away. As the roll out date draws closer, we'll keep you - the members - posted on the campaign progress.

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ADDY Deadline

Deadline for ADDY entry is Wednesday, January 9, 2008. Entries will be accepted 1-6 p.m. at St. John's Inn Conference Center at the Caravelle Resort, 6803 North Ocean Blvd., Myrtle Beach. No late arrivals.

For ADDY details or to enter the competition, visit CAMP or the ADDY site. Questions? Call 843-222-7757 or 843-655-5043. Email Tom or Michelle.

Remember, work must have been published or aired between January 1 and December 31, 2007 to be eligible for consideration of an ADDY award.

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Inaugural Boo Bash

Coastal Advertising and Marketing Professionals (CAMP) and Caring in Our Lifetime have teamed up to organize the inaugural Boo Bash benefiting the local breast cancer charity. Scheduled for November 2, Boo Bash will be the culmination of an event-filled Breast Cancer Awareness month for the local charity. Karma Ultimate Teen Nightlife, located at 1101 North Ocean Blvd., is hosting the Boo Bash event. An evening filled with entertainment, delicious treats and silent auction with “must have” items, perfect for early holiday shopping, Boo Bash will begin at 7 p.m. and run until the witching hour of midnight. The recommended Bash dress code is costume, chic or pink. Tickets are available by contacting any CAMP or Caring in Our Lifetime board member or by calling Sally Peeples at 843.222.0169, Caring’s Event Chair, or Carol McGraw, CAMP’s Fundraiser Chair, at 843.446.4466. Checks may be made out to CAMP or Caring in Our Lifetime with reference to Boo Bash. Tickets are $30 each or 2 tickets for $50. Event sponsors include Phillips Seafood House, Salsarita’s Fresh Cantina, Islamorada Fish Company, Masters Gentlemen’s Club, and Carolina Professional Printers. Caring in Our Lifetime’s platinum sponsor is Carolina Regional Cancer Center. Proceeds will benefit Caring in Our Lifetime, the local fight against breast cancer organization in Horry and Georgetown counties. Founded in 1997 to raise funds for a local breast cancer survivor, Caring in Our Lifetime’s efforts has continued annually to help a number of survivors with their medical bills. It also aids in funding mammograms for underprivileged individuals. During the past decade, Caring in Our Lifetime has raised more than $250,000 to assist in paying medical bills for breast cancer survivors and fund additional projects for breast cancer awareness. For more information about Boo Bash, volunteer participation, or donating items for the auction, call Sally Peeples, at 843-222-0169, and Carol McGraw, at 843-446-4466, or visit www.caringinourlifetime.com. CAMP is a non-profit organization comprised of advertising, marketing and public relations professionals. Our membership area spans Florence, Georgetown and Myrtle Beach, SC and Wilmington, NC. The purpose of CAMP shall be to provide and promote a better understanding of the functions of advertising and of its values; to apply these skills, creativity and energy of the advertising industry whenever it is needed to help social problems; to advocate the standards of advertising through a voluntary program of self regulation; to promote good fellowship and free exchange of ideas.

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AAF President & CEO Wally Snyder Retires

FOR IMMEDIATE RELEASE                                                  Contact: Anna Grbenick
October 1, 2007                                                                                        (202) 898-0089

AAF President & CEO Wally Snyder
Announces Retirement
AAF Board of Directors Announces Search

 
WASHINGTON, D.C.—Wally Snyder, president & CEO of the American Advertising Federation (AAF), announced to the board of directors his planned retirement to occur in November 2008. Snyder, who has served as president & CEO for 15 years, is widely recognized as one of the global leaders in the advertising industry and has initiated inroads in the areas of self-regulation and diversity.  The AAF board of directors also announced today the establishment of a search committee to facilitate a thorough and effective selection process for the candidate to succeed Snyder. Snyder's successor will be elected by the board of directors at the AAF National Conference in June 2008. Snyder will then work with the new president-elect to ensure a smooth and efficient transition period prior to his scheduled retirement.

            The members of the search committee are: John Aguillard, president, Wisdom Marketing Group; David Bell, operating advisor, Pegasus Capital Advisors LP; Howard Bell, president emeritus, American Advertising Federation; Jami Fullerton, associate professor of advertising, Oklahoma State University; Murray Gaylord, vice president, marketing, NYTimes.com; Andy Jung, senior director, advertising & media, Kellogg Company; Carla Michelotti, executive vice president & general counsel, Leo Burnett Worldwide; Alan Schultz, chairman & CEO, Valassis; Wallace Snyder, president & CEO, American Advertising Federation; and Linda Thomas Brooks, executive director, media & marketing, Trilogy.

David Bell, who served as chairman of the federation when Snyder was selected commented, "The AAF is fortunate to have had Wally's direction and guidance in government relations, as well as his organizational and industry leadership. In selecting Wally Snyder 15 years ago, we realized with great confidence he was the type of individual who prior to retirement would be sure to institute an orderly plan to ensure his leadership and initiatives continued unabated. It is an honor to have his involvement in locating a worthy successor."

Snyder said, "It has been a joy to work with our diverse membership in the AAF, including advertising clubs and federations, corporate members and college chapters, and I look forward to working with my successor in the transition."

The successful candidate will be a senior executive from the public policy or marketing disciplines and should possess the following criteria:

Success as a general manager who is a respected and proven leader with a track record of success in marketing/advertising/media business, including knowledge of interactive marketing.
Knowledge of and experience with key industry issues, challenges and opportunities including legislative, regulatory and legal and policy issues facing the marketing and advertising industry.
Experience in managing an organization in an environment that requires a consensus among a large and diverse group of stakeholders.
Stature, experience, credibility, personal presence and energy of a leader who will be seen by the industry as the ideal choice.
 
"The AAF is seeking a passionate leader who exhibits a unique excitement for advertising and its economic and cultural contribution to society," said Andy Jung, Kellogg Company, immediate past chairman, AAF, and chairman, presidential search committee. "We have been privileged to enjoy Wally's great sense of humor and personal presence in working effectively with a range of differing agendas and personalities. With his guidance, I trust that his successor will encompass these essential characteristics."

            The search committee will be evaluating candidates over the coming months. Résumés and qualifications of interested individuals should be sent to ceosearch@aaf.org by December 1, 2007. Submissions will remain confidential. For further information and questions, please contact Carol Kennedy at ckennedy@aaf.org or at (202) 898-0089.
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.
 
1101 Vermont Avenue NW, Suite 500, Washington, DC 20005

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BAND-AID For Autism


If you would like more information about this benefit concert, please contact April D. Garner at (843) 457-5308 or Missy Davidson at (843) 222-8284.

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Antonia Torres-Winner of the Diversity Intern Scholarship 2007



Antonia Torres is the winner of our Diversity Intern Scholarship for 2007. She is a rising 7th grader at Ocean Bay Middle School.
 
Here is her essay “Why a Career in Advertising Interest me!!”
 
     Advertising has many meanings and career positions to go with it. An advertising agency has to put and keep its clients business in mind at all time. When you advertise for a business or someone else you have to come up with an approach that will get you new clients (marketers) as well as keep your existing clients (marketers) happy.
     Advertising has many career positions that range from broadcasting on radio, TV, cable to sales to public relations. There are many more too. The right person has to fit into the right position. I am interested in learning everything in the advertising field. I am always looking to learn new things.
     The sales part of advertising interest me the most. I must say I am very friendly and personable. I enjoy meeting new people and getting to know them. I like to know what they like and dislike. This is a good way to make new sales. This also helps existing clients feel comfortable to tell me when they are not ha0py with something. I believe in doing the best I can in a job because you can’t keep a business growing if you don’t have customers.. I would work hard and believe I would learn a lot in the advertising field.
 
Her schedule: Monday Myrtle Beach Herald, Tuesday WFXB, FOX TV, Wednesday LHWH, Thursday, Cumulus Radio and Friday 803 Productions. In the second week she will be able to choose which site she wants to return to for a full week.
 

What is the Third District Diversity Intern Scholarship?
It is designed to change lives. This innovative program works by providing local clubs guidance and resources to create their own grassroots education program. This program which targets kids between 7th and 10th grade seeks to fulfill two goals. The first is to simply engage and excite all students about the amazing careers found in advertising. The second is to offer minority students a chance to take a peek inside the industry with the Minority Intern Scholarship. For more information visit the 3D web site and click on the diversity link.  click here.

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Become a Sponsor of Band-Aid for Austism


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CAMP Hosted Band-Aid for Autism

Coastal Advertising and Marketing Professionals (CAMP) To Host Band-Aid for Autism

Each year, CAMP awards a non-profit organization with charitable giving through a major public service fundraising event. This year’s public service award recipient is the Autism Advocate Foundation of Horry County. Coastal Advertising & Marketing Professionals (CAMP) will host Band-Aid for Autism on Sunday, September 30 Broadway at the Beach (Visitor's Center side). The concert will begin at 2 pm and will feature live music from Soul Function, Tru Sol, Black Label, Gogglez Pizano, Grand Strand Icon, Chris Hennigan and Conway Idol, Ozzie Wheaton! Admission is FREE to the public; however, charitable donations will be accepted during the event.

Proceeds from Band-Aid for Autism will benefit the Autism Advocate Foundation, a local organization that helps individuals and families affected by a diagnosis of autism and the Coastal Advertising and Marketing Professionals, a local non-profit advertising club that is a member of the American Advertising Federation.

Autism is a complex neurobiological disorder that affects one in every 166 individuals, making it more common than pediatric cancer, diabetes and AIDS combined.

CAMP is a non-profit organization comprised of advertising, marketing and public relations professionals. Our membership area spans Florence, Georgetown and Myrtle Beach, SC and Wilmington, NC.

Mission Statement: The purpose of CAMP shall be to provide and promote a better understanding of the functions of advertising and of its values; to apply these skills, creativity and energy of the advertising industry whenever it is needed to help social problems; to advocate the standards of advertising through a voluntary program of self regulation; to promote good fellowship and free exchange of ideas.

If you would like more information about this benefit concert, please contact April D. Garner at (843) 457-5308 or Missy Davidson at (843) 222-8284.
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Mission Statement     
To provide emotional, financial and therapeutic support for individuals with Autism Spectrum Disorders throughout their lifespan, while achieving their personal goals and dreams with integrity and distinction in their least restrictive environment.
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Background
    The Autism Advocate Foundation (AAF), a non-profit organization, was incorporated in July of 2004, by parents of children with Autism Spectrum Disorders (ASDs) living in Horry County. AAF's goal is to provide support so that each individual with ASD may realize their dreams and become active, contributing members of our community. These support areas include: employment, education, recreation and supported living options. 
    Autism Spectrum Disorders are a group of developmental disabilities caused by an abnormality in the brain.  People with ASDs tend to have problems with social and communication skills. Many people with ASDs also have unusual ways of learning, paying attention, or reacting to different sensations. ASDs are diagnosed in childhood and follow the individual throughout their lifespan.  Although many people diagnosed with ASD struggle with the above symptoms, there is hope through early intervention and through the establishment of suitable programs that precisely address the needs of those affected by ASD.
    The number of children diagnosed with ASD has increased dramatically in recent years. The Center for Disease Control issued a report in February of 2007, stating that the prevalence of ASD is now 1 in 150. In the last decade, there has been a 500% increase in this population. Prior to this, the incidence was only 1 in 10,000.  There is no cure.  No one knows why the incidence of ASD has increased so sharply.  We do know that with support through an organization such as ours, people with ASD can go on to live full lives in the community.
    There was recently concrete data collected by DDSN (Department of Disabilities and Special Needs) that says that across the state there are 1200 kids "in the system" between the ages of 3-10 diagnosed with Autism”.  The number of children currently being served with ASD in Horry County schools (between the ages of 3-21) is 164. This number does not include PDD- NOS.

Focus
    With the increased incidence of this particular disability, and conversely the continued reduction in government support and services for the disabled community at large, our needs are great. We are in need of operational funds to hire full and part-time staff for obtaining sheltered and competitive employment support. Our teenage population is in need of vocational and camp opportunities throughout the summer months that are not available to persons with disabilities. Further, we are in need of a housing initiatives and community support that will provide for these individuals as they age across the lifespan. Lastly, we are in need of advocacy and protection support so that general safety issues can be ensured.  AAF is addressing some of these needs through our programs.


Project Lifesaver
    Project Lifesaver is a “tried and true” radio technology tracking system used to recover children and adults that wander away from their family or caregivers. Individuals wearing the radio transmitting wristbands can be tracked on ground or by air over several miles. Local law enforcement agencies have volunteered to locate the radio receiving devices at various police departments throughout Horry County.  AAF is the pilot group for this project.  This same system is used in Virginia, Indiana, New Jersey and North Carolina with great success.
    The Autism Advocate Foundation will supply individuals with the radio wristbands at a cost of $285 each and an additional $40 for the battery tester and $10 per month for a new battery.  Funds will be raised to go toward supporting families in need of the wristbands but could otherwise not afford them.

Richards Program
    This program was established during the spring of 2006 by AAF in conjunction with a generous donation by the Richards Family.  The program was formed for those with Autism Spectrum Disorders living in Horry County.  Currently, this program serves ages 9-18; addressing individual recreational, social, and/or vocational needs that will utilize local community resources.  The Program consist of a Program Director and two (2) trained Autism therapists during its summer operational hours.  Non-disabled peers were recruited to help provide mentoring.  The involvement of these peers is essential for the development of social skills.
    The program was so successful that we have added other components to the original program.  We will offer the Richards Program one Saturday per month to those who wish to continue the summer program.  Saturday Social Club was also added to address the social skills of people with ASD.  The Vocational Training Program is currently being developed.

Employment Training Program
    The summer employment training program provides placement opportunities for graduating students from Horry County schools.  AAF secures competitive employment for our students with the support of job coaches and job site supervisors to ensure success.  This program was implemented in June of 2005 with great success.  Some of our students have gone on to secure permanent employment within the community.

Munson Family Respite Program
    This program was created for families looking for a safe and responsible alternative to “babysitting.”  One Friday per month, there will be an opportunity for families to leave their loved ones and siblings at our office for an evening out with “no worries.”  Trained staff will be provided.  There will be a nominal charge for this service.

Sheltered Employment and Vocational Training Program
    The sheltered employment program initiative will include competitive contracts for housekeeping services to area hotels and place individuals on job-sites with sheltered job site supervisors employed by AAF (work in progress).  In-house sheltered employment will obtain contract work for shipping and packaging and light assembly work for area businesses. AAF has already begun a coffee business.  Details to follow.

Need for Housing and Community Living Supports
    Many parents when faced with the news of a disabled child begin to wonder, “what will happen to my child after I die”. This is a heart-wrenching issue for all parents with a disabled child. Currently in South Carolina, there are 2,797 people over the age of 55 that are caregivers of adult family members with developmental disabilities.
    Group homes in SC have very large waiting lists, further, not all parents would choose to place their adult child in a group home if they were provided a choice. Relying on faceless government agencies and the kindness of strangers is not what most parents would choose for their adult disabled child.
    A major goal of AAF is to work with other organizations both public and private to develop sheltered/supported living options and community structure. This will provide individuals with disabilities here in Horry County choices in housing outcomes and provide community supports even after a parent is no longer able to care for them.

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View all CAMP lunch Photos!!

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Urgent Alert – Action Needed Now

April 24, 2007
 
To:                   AAF Members
 
From:               Clark Rector, Senior Vice President – Government Affairs
 
Re:                   Urgent Alert – Action Needed Now
 
The full U.S. Senate may vote as early as Monday, April 30, to authorize an advertising ban of up to two years for new prescription medicines and to allow the Food and Drug Administration to preapprove advertising before it airs. This is the most serious threat to advertising and commercial speech in many years.
 
Senator Pat Roberts, R-Kan., a former newspaper publisher and editor, will offer an amendment to strike these advertising provisions and allow the FDA, for the first time, to fine pharmaceutical advertisers for false or misleading claims.
 
It is very important that every member of the Senate hear from as many members of the advertising industry as possible in opposition to the advertising ban. Please call or e-mail both of your senators and ask them to support Senator Roberts' amendment. Pass this alert on to every member of your advertising federation and/or company and ask them to call as well.
 
The advertising ban is part of a drug safety bill co-sponsored by Senators Edward Kennedy, D-Mass., and Mike Enzi, R-Wyo. The Roberts amendment failed in committee by only one vote, 11 to 10. You can see that every vote is vitally important—therefore every call and e-mail is important.
 
If passed, these advertising provisions would set a horrible precedent for other products. What's next? Food not deemed "healthy enough," or cars with too low miles per gallon?
 
Contact information for all senators is included with this alert, as are talking points and a draft e-mail. Please take a few moments to contact your senators now and forward this alert to your colleagues.
 
Thank you for your prompt attention on this important matter. Please do not hesitate to call me at (800) 999-2231 if you have any comments or questions.
 
 
Talking Points to Oppose Advertising Restrictions:
--I am calling to urge you to support an alternative to restrictions on advertising in the Food and Drug Administration Revitalization Act (S.1082) introduced by Senators Ted Kennedy, D-Mass., and Mike Enzi, R-Wyo.

--This bill may be voted on in the Senate as early as Monday, April 30, 2007
 
--I urge you to vote against this bill because it contains authority for the government to impose a two-year ban on advertising of prescription medications.
 
--I urge you to support an amendment by Senator Pat Roberts, R-Kan., that would repeal the ban on advertising.
 
--I believe the provisions restricting advertising in the Kennedy bill would violate the First Amendment protection for commercial speech. The Supreme Court has established a four-part test to determine if restrictions on ads are lawful—we believe these bills would not pass that test.
 
--The Supreme Court has said in a case involving FDA regulations on advertising, "If the First Amendment means anything, it means that regulating speech must be a last—not first—resort."
 
--There is no evidence that limits on speech will promote drug safety; rather, barring information from advertising will cause more harm to consumers who are not prompted by an ad to see a doctor about an illness. Surveys show that these ads prompted more than 39 million to ask their doctor about a particular health condition.

--The most important safeguard is our physicians—no one can get a drug without a doctor examining us and writing a prescription.
 
E-mail to Senators
 
Dear Senator _____________:
 
I am writing to urge you to oppose the advertising ban in the Food and Drug Administration Revitalization Act (S. 1082) that was introduced by Senators Ted Kennedy and Mike Enzi and was passed out of the Health, Education, Labor and Pensions Committee on April 18, 2007. This bill may be voted on in the Senate as early as Monday, April 30, 2007.
 
The two-year ban on advertising in this bill would violate the First Amendment protection for commercial speech. No evidence has been presented that this ban on speech will promote drug safety; rather, barring information from advertising likely will cause more harm to consumers.
 
We urge you to support the amendment by Senator Pat Roberts, R-Kan., that would repeal the ban on advertising and substitute a rational system for monitoring advertising and assuring that it is truthful and not misleading.
 
For 30 years, the U.S. Supreme Court has held that advertising is entitled to protection under the First Amendment. These restrictions would not pass the four-part test the Supreme Court uses to evaluate restrictions on advertising. We ask you to uphold the First Amendment and the right of the public to receive health information through advertising.
 
It is important to remember that NO prescription medication may be obtained without a doctor's approval. Greater consumer access to information about prescription medications helps consumers begin a conversation with their doctors, and more than 39 million Americans asked a doctor for the first time about a new medical condition because they saw an ad for a prescription medication.
 
The Kennedy bill proposes to take information away from consumers. We urge you to seek removal of these restrictions on speech or vote against this bill.
 
 
List of Senators and Health Care Legislative Assistants:
 
Alabama
Senator Richard Shelby
Legislative Assistant: Chad Davis
chad_davis@shelby.senate.gov         
phone: 202-224-5744  fax: 202-224-3416
 
Senator Jeff Sessions
Legislative Assistant: Liz Stillwell
liz_stillwell@sessions.senate.gov
phone: 202-224-4124  fax: 202-224-3149
 
Alaska
Senator Ted Stevens
Legislative Assistant: Liz Connell
liz_connell@stevens.senate.gov
phone: 202-224-3004  fax: 202-224-2354
 
Senator Lisa Murkowski
Legislative Assistant: Donna Murray
donna_murray@murkowski.senate.gov
phone: 202-224-6665  fax: 202-224-5301
 
Arizona
Senator John McCain
Legislative Assistant: Talal Mir
talal_mir@mccain.senate.gov
phone: 202-224-2235  fax: 202-228-2862
 
Senator Jon Kyl
Legislative Assistant: Jennifer Romans
jennifer_romans@kyl.senate.gov
phone: 202-224-4521  fax: 202-224-2207
 
Arkansas
Senator Blanche Lincoln
Legislative Assistant: Ashley Ridlon
ashley_ridlon@lincoln.senate.gov
phone: 202-224-4843  fax: 202-228-1371
 
Senator Mark Pryor
Legislative Assistant: Tate Heuer
tate_heuer@pryor.senate.gov
phone: 202-224-2353  fax: 202-228-0908
 
California
Senator Barbara Boxer
Legislative Assistant: Carina Armenta
carina_armenta@boxer.senate.gov
phone: 202-224-3553  fax: 202-228-2382
 
Senator Diane Feinstein
Legislative Assistant: Kristin Wikelius
kristin_wikelius@feinstein.senate.gov
phone: 202-224-3841  fax: 202-228-3954
 
Colorado
Senator Wayne Allard
Legislative Assistant: Jennifer Claypool
jennifer_claypool@allard.senate.gov
phone: 202-224-5941  fax: 202-224-6471
 
Senator Ken Salazar
Legislative Assistant: Karen Howard
karen_howard@salazar.senate.gov
phone: 202-224-5852  fax: 202-228-5036
 
Connecticut
Senator Joe Lieberman
Legislative Assistant: Purva Rawal
purva_rawal@lieberman.senate.gov
phone: 202-224-4041  fax: 202-224-9750
 
Senator Chris Dodd
Legislative Assistant: Tamar Magarik
tamar_magarik@help.senate.gov
phone: 202-224-2823  fax: 202-224-1083
 
Delaware
Senator Joseph Biden
Legislative Assistant: Patrick Johnson
patrick_johnson@biden.senate.gov
phone: 202-224-5042  fax: 202-224-0139
 
Senator Tom Carper
Legislative Assistant: Racquel Russell
racquel_russell@carper.senate.gov
phone: 202-224-2441  fax: 202-228-2190
 
Florida
Senator Bill Nelson
Legislative Assistant: Jon Cooper
jon_cooper@billnelson.senate.gov
phone: 202-224-5274  fax: 202-228-2183
 
Senator Mel Martinez
Legislative Assistant: Michael Bassett
michael_bassett@martinez.senate.gov
phone: 202-224-3041  fax: 202-228-5171
 
Georgia
Senator Saxby Chambliss
Legislative Assistant: Justin Clay
justin_clay@chambliss.senate.gov
phone: 202-224-3521  fax: 202-224-0103
 
Senator Johnny Isakson
Legislative Assistant: Tyler Thompson
tyler_thompson@isakson.senate.gov
phone: 202-224-3643  fax: 202-228-0724
 
Hawaii
Senator Daniel Inouye
Legislative Assistant: Patrick DeLeon
patrick_deleon@inouye.senate.gov
phone: 202-224-3934  fax: 202-224-6747
 
Senator Daniel Akaka
Legislative Assistant: Matt Pippin
matt_pippin@akaka.senate.gov
phone: 202-224-6361  fax: 202-224-2126
 
Idaho
Senator Larry Craig
Legislative Assistant: Theresa Vawter
theresavawter@craig.senate.gov
phone: 202-224-2752  fax: 202-228-1067
 
Senator Mike Crapo
Legislative Assistant: Eric Rasmussen
eric_rasmussen@crapo.senate.gov
phone: 202-224-6142  fax: 202-228-1375
 
Illinois
Senator Dick Durbin
Legislative Assistant: Mayra Alvarez
mayra_alvarez@durbin.senate.gov
phone: 202-224-2152  fax: 202-228-0400
 
Senator Barack Obama
Legislative Assistant: Dora Hughes
dora_hughes@obama.senate.gov
phone: 202-224-2854  fax: 202-228-4260
 
Indiana
Senator Dick Lugar
Legislative Assistant: Georgiana Reynal
georgiana_reynal@lugar.senate.gov
phone: 202-224-4814  fax: 202-228-0360
 
Senator Evan Bayh
Legislative Assistant: Josh Sargen
josh_sargen@bayh.senate.gov
phone: 202-224-5623  fax: 202-228-1377
 
Iowa
Senator Chuck Grassley
Legislative Assistant: Emilia Disanto
Emilia_Disanto@finance.senate.gov
phone: 202-224-3744  fax: 202-224-6020
 
Senator Tom Harkin
Legislative Assistant: Mike Woody
michael_woody@help.senate.gov
phone: 202-224-3254  fax: 202-224-9369
 
Kansas
Senator Sam Brownback
Legislative Assistant: Melanie Benning
melanie_benning@brownback.senate.gov
phone: 202-224-6521  fax: 202-228-1265
 
Senator Pat Roberts
Legislative Assistant: Jennifer Swenson
jennifer_swenson@roberts.senate.gov
phone: 202-224-4774  fax: 202-224-3514
 
Kentucky
Senator Mitch McConnell
Legislative Assistant: Scott Raab
scott_raab@mcconnell.senate.gov
phone: 202-224-2541  fax: 202-224-2499
 
Senator Jim Bunning
Legislative Assistant: Holly Santry
holly_santry@bunning.senate.gov
phone: 202-224-4343  fax: 202-228-1373
 
Louisiana
Senator Mary Landrieu
Legislative Assistant: Stefanie Jones
stefanie_jones@landrieu.senate.gov
phone: 202-224-5824  fax: 202-224-9735
 
Senator David Vitter
Legislative Assistant: Shawn Geddes
shawn_geddes@vitter.senate.gov
phone: 202-224-4623  fax: 202-228-5061
 
Maine
Senator Olympia Snowe
Legislative Assistant: Bill Pewen
bill_pewen@snowe.senate.gov
phone: 202-224-5344  fax: 202-224-1946
 
Senator Susan Collins
Legislative Assistant: Priscilla Hanley
priscilla_hanley@collins.senate.gov
phone: 202-224-2523  fax: 202-224-2693
 
Maryland
Senator Barbara Mikulski
Legislative Assistant: Ellen-Marie Whelan
ellen-marie_whelan@help.senate.gov
phone: 202-224-4654  fax: 202-224-8858
 
Senator Benjamin Cardin
Legislative Assistant: Priscilla Ross
priscilla_ross@cardin.senate.gov
phone: 202-224-4524  fax: 202-224-1651
 
Massachusetts
Senator Ted Kennedy
Legislative Assistant: David Dorsey
david_Dorsey@help.senate.gov
phone: 202-224-4543  fax: 202-224-2417
 
Senator John Kerry
Legislative Assistant: Chris Dawe
chris_dawe@kerry.senate.gov
phone: 202-224-2742  fax: 202-224-8525
 
Michigan
Senator Carl Levin
Legislative Assistant: Kristina Ko
kristina_ko@levin.senate.gov
phone: 202-224-6221  fax: 202-224-1388
 
Senator Debbie Stabenow
Legislative Assistant: Oliver Kim
oliver_kim@stabenow.senate.gov
phone: 202-224-4822  fax: 202-228-0325
 
Minnesota
Senator Norm Coleman
Legislative Assistant: Rachel Gustafson
rachel_gustafson@coleman.senate.gov
phone: 202-224-5641  fax: 202-224-1152
 
Senator Amy Klobuchar
Legislative Assistant: Mark Wilson
mark_wilson@klobuchar.senate.gov
phone: 202-224-3244  fax: 202-228-2186
 
Mississippi
Senator Thad Cochran
Legislative Assistant: Leighann Ross
leighann_ross@cochran.senate.gov
phone: 202-224-5054  fax: 202-224-9450
 
Senator Trent Lott
Legislative Assistant: King Mueller
king_mueller@lott.senate.gov
phone: 202-224-6253  fax: 202-224-2262
 
Missouri
Senator Kit Bond
Legislative Assistant: Kara Smith
kara_smith@bond.senate.gov
phone: 202-224-5721  fax: 202-224-8149
 
Senator Claire McCaskill
Legislative Assistant: Melissa Garza
melissa_garza@mccaskill.senate.gov
phone: 202-224-6154  fax: 202-228-6326
 
Montana
Senator Max Baucus
Legislative Assistant: Michelle Easton
michelle_easton@finance-dem.senate.gov
phone: 202-224-2651  fax: 202-224-0515
 
Senator Jon Tester
Legislative Assistant: Bridget Walsh
bridget_walsh@tester.senate.gov
phone: 202-224-2644  fax: 202-224-8594
 
Nebraska
Senator Chuck Hagel
Legislative Assistant: Paul Kong
paul_kong@hagel.senate.gov
phone: 202-224-4224  fax: 202-224-5213
 
Senator Ben Nelson
Legislative Assistant: Joe Britton
joe_britton@bennelson.senate.gov
phone: 202-224-6551  fax: 202-228-0012
 
Nevada
Senator Harry Reid
Legislative Assistant: Kate Leone
kate_leone@reid.senate.gov
phone: 202-224-3542  fax: 202-224-7327
 
Senator John Ensign
Legislative Assistant: Michelle Spence
michelle_spence@ensign.senate.gov
phone: 202-224-6244  fax: 202-228-2193
 
New Hampshire
Senator Judd Gregg
Legislative Assistant: Liz Wroe
elizabeth_wroe@budget.senate.gov
phone: 202-224-3324  fax: 202-224-4952
 
Senator John Sununu
Legislative Assistant: Brad Conway
brad_conway@sununu.senate.gov
phone: 202-224-2841  fax: 202-228-4131
 
New Jersey
Senator Frank Lautenberg
Legislative Assistant: Apryl Clark
apryl_clark@lautenberg.senate.gov
phone: 202-224-3224  fax: 202-228-4054
 
Senator Bob Menendez
Legislative Assistant: Emma Palmer
emma_palmer@menendez.senate.gov
phone: 202-224-4744  fax: 202-228-2197
 
New Mexico
Senator Pete Domenici
Legislative Assistant: Chris Collins
chris_collins@domenici.senate.gov
phone: 202-224-6621  fax: 202-228-3261
 
Senator Jeff Bingaman
Legislative Assistant: Frederick Isasi
frederick_isasi@bingaman.senate.gov
phone: 202-224-5521  fax: 202-224-2852
 
New York
Senator Chuck Schumer
Legislative Assistant: Heather Langdon
heather_langdon@schumer.senate.gov
phone: 202-224-6542  fax: 202-228-3027
 
Senator Hillary Rodham Clinton
Legislative Assistant: Andrea Palm
andrea_palm@clinton.senate.gov
phone: 202-224-4451  fax: 202-228-0282
 
North Carolina
Senator Elizabeth Dole
Legislative Assistant: Casey Murphy
casey_murphy@dole.senate.gov
phone: 202-224-6342  fax: 202-224-1100
 
Senator Richard Burr
Legislative Assistant: Jenny Ware
jennifer_ware@help.senate.gov
phone: 202-224-3154  fax: 202-228-2981
 
North Dakota
Senator Kent Conrad
Legislative Assistant: Lindsey Henjum
lindsey_henjum@conrad.senate.gov
phone: 202-224-2043  fax: 202-224-7776
 
Senator Byron Dorgan
Legislative Assistant: Ben Klein
ben_klein@dorgan.senate.gov
phone: 202-224-2551  fax: 202-224-1193
 
Ohio
Senator George Voinovich
Legislative Assistant: Dana Smullen
dana_smullen@voinovich.senate.gov
phone: 202-224-3353  fax: 202-228-1382
 
Senator Sherrod Brown
Legislative Assistant: Robert Downing
robert_downing@brown.senate.gov
phone: 202-224-2315  fax: 202-228-6321
 
Oklahoma
Senator James Inhofe
Legislative Assistant: Suzanne Meledeo
suzanne_meledeo@inhofe.senate.gov
phone: 202-224-4721  fax: 202-228-0380
 
Senator Tom Coburn
Legislative Assistant: Stephanie Carlton
stephanie_carlton@coburn.senate.gov
phone: 202-224-5754  fax: 202-224-6008
 
Oregon
Senator Ron Wyden
Legislative Assistant: Grant Couch
grant_couch@wyden.senate.gov
phone: 202-224-5244  fax: 202-228-2717
 
Senator Gordon Smith
Legislative Assistant: Catherine Finley
catherine_finley@gsmith.senate.gov
phone: 202-224-3753  fax: 202-228-3997
 
Pennsylvania
Senator Arlen Specter
Legislative Assistant: John Myers
john_myers@specter.senate.gov
phone: 202-224-4254  fax: 202-228-1229
 
Senator Bob Casey
Legislative Assistant: Morna Murray
morna_murray@casey.senate.gov
phone: 202-224-6324  fax: 202-228-0604
 
Rhode Island
Senator Jack Reed
Legislative Assistant: Lisa German
lisa_german@reed.senate.gov
phone: 202-224-4642  fax: 202-224-4680
 
Senator Sheldon Whitehouse
Legislative Assistant: Jordanna Levinson
jordanna_levinson@whitehouse.senate.gov
phone: 202-224-2921  fax: 202-228-6362
 
South Carolina
Senator Lindsey Graham
Legislative Assistant: Colin Allen
colin_allen@lgraham.senate.gov
phone: 202-224-5972  fax: 202-224-3808
 
Senator Jim DeMint
Legislative Assistant: Peter Fotos
peter_fotos@demint.senate.gov
phone: 202-224-6121  fax: 202-228-5143
 
South Dakota
Senator Tim Johnson
Legislative Assistant: Jacqueline Lampert
jacqueline_lampert@johnson.senate.gov
phone: 202-224-5842  fax: 202-228-5765
 
Senator John Thune
Legislative Assistant: Meredith Brown
meredith_brown@thune.senate.gov
phone: 202-224-2321  fax: 202-228-5429
 
Tennessee
Senator Lamar Alexander
Legislative Assistant: Mary-Sumpter Johnson
marysumpter_johnson@help.senate.gov
phone: 202-224-4944  fax: 202-228-3398
 
Senator Bob Corker
Legislative Assistant: Anne Oswalt
anne_oswalt@corker.senate.gov
phone: 202-224-3344  fax: 202-228-0566
 
Texas
Senator Kay Bailey Hutchison
Legislative Assistant: Beto Cardenas
beto_cardenas@hutchison.senate.gov
phone: 202-224-5922  fax: 202-224-0776
 
Senator John Cornyn
Legislative Assistant: Katherine Coughlin
katherine_coughlin@cornyn.senate.gov
phone: 202-224-2934  fax: 202-228-2856
 
Utah
Senator Orrin Hatch
Legislative Assistant: Patricia DeLoatche
patricia_deloatche@hatch.senate.gov
phone: 202-224-5251  fax: 202-224-6331
 
Senator Bob Bennett
Legislative Assistant: Amber Sechrist
amber_sechrist@bennett.senate.gov
phone: 202-224-5444  fax: 202-228-1168
 
Vermont
Senator Patrick Leahy
Legislative Assistant: Chris Saunders
chris_saunders@leahy.senate.gov
phone: 202-224-4242  fax: 202-224-3479
 
Senator Bernie Sanders
Legislative Assistant: Peter Tyler
peter_tyler@sanders.senate.gov
phone: 202-224-5141  fax: 202-228-0776
 
Virginia
Senator John Warner
Legislative Assistant: Angela Stewart
angela_stewart@warner.senate.gov
phone: 202-224-2023  fax: 202-224-6295
 
Senator Jim Webb
Legislative Assistant: Doug Ierley
doug_ierley@webb.senate.gov
phone: 202-224-4024  fax: 202-228-6363
 
Washington
Senator Patty Murray
Legislative Assistant: Paula Burg
paula_burg@murray.senate.gov
phone: 202-224-2621  fax: 202-224-0238
 
Senator Maria Cantwell
Legislative Assistant: Carole Johnson
carole_johnson@cantwell.senate.gov
phone: 202-224-3441  fax: 202-228-0514
 
West Virginia
Senator Robert Byrd
Legislative Assistant: Chris Gould
chris_gould@byrd.senate.gov
phone: 202-224-3954  fax: 202-228-0002
 
Senator Jay Rockefeller
Legislative Assistant: Jocelyn Moore
jocelyn_moore@rockefeller.senate.gov
phone: 202-224-6472  fax: 202-224-7665
 
Wisconsin
Senator Herb Kohl
Legislative Assistant: Stacy Stordahl
stacy_stordahl@aging.senate.gov
phone: 202-224-5653  fax: 202-224-9787
 
Senator Russ Feingold
Legislative Assistant: Joy McGlaun
joy_mcglaun@feingold.senate.gov
phone: 202-224-5323  fax: 202-224-2725
 
Wyoming
Senator Craig Thomas
Legislative Assistant: Erin Tuggle
erin_tuggle@thomas.senate.gov
phone: 202-224-6441  fax: 202-224-1724
 
Senator Mike Enzi
Legislative Assistant: Amy Muhlberg
amy_muhlberg@help.senate.gov
phone: 202-224-3424  fax: 202-228-0359
 

___________________________________

February Lunch Program Photos

“Generational Marketing: What’s Age Got to Do With It?”
From the new matures to the millennium generation, our American generations are distinctly different from one another. Lifestyle trends and preferences lend each a definite flavor. Not only are they different from one another, they are unlike generations of prior years. For example, no one would argue that today’s teenagers are nothing like teens of the 1950s. This presentation answers the critical questions:  Who makes up our generations and what are their primary values? Which generations are the most influential and lucrative? How can you build your promotional campaigns to secure the best response from your specific markets? This presentation gives you insightful information to use in designing promotions that capture the attention of each generation you must reach.

Speaker:
February's speaker is Susan Saurage-Altenloh has spent almost two decades exploring the characteristics and values of the American population.

As one of the most innovative marketing research resources in the U.S., her firm provides critical data for some of the coolest and most challenging campaigns and clients across the country. To name a few: BP, Tenet Health, HP (Hewlett Packard) and AIG American General.

Take a quick February luncheon Survey!



 

 

 

 

 

 

___________________________________

March Lunch Program

“What Happens In Vegas”


After two decades in the Las Vegas tourism industry, Randy Snow, Creative Services, R&R Partners, Las Vegas , NV, knows some secrets. An expert on destination marketing, Randy has pushed the creative envelope for the 'Who's Who" of the tourism industry, including the Las Vegas Convention and Visitors Authority, the Reno Sparks Convention and Visitors Authority Nevada Commission on Tourism, MGM Grand Las Vegas, Luxor, Excalibur, Circus Circus, Bally's Las Vegas, the Reno Hilton, Fremont Street Experience, Main Street Station and Caesars Entertainment.
Since joining R&R partners, Randy's been integrally involved in all aspects of print and broadcast creative development and copywriting for the popular and successful “What Happens Here...Stays Here" campaign for the Las Vegas Convention and Visitors Authority, accumulating many national honors in both The One Show and ADDY competitions. So are the secrets safe? Or is Randy ready to spill the beans?



___________________________________

2007 ADDY AWARDS Winners!

In the category of Sales Promotion, the winners are….

For Catalog, Product of Service Sales Presentation a GOLD ADDY goes to Collins + Company Advertising / Design for the Parsons Nursery Sales Kit
Russ Blackburn, Art Director and Tom Collins, Creative Director


For Sales Presentation, Sales Kits or Information Sheets a GOLD ADDY goes to LHWH for The Riviera “Another Time and Place. Here Today.”,
Steve Wilson, Creative Director
Vern Hearl, Copywriter
Bryan Taylor, Production Artist and Jessica Collins, Production Artist


And for Sales Presentation, Sales Kits or Information Sheets a GOLD ADDY goes to Collins + Company Advertising / Design for the North Beach Plantation Sales Kit,
Rob Wilkes, Account Service
Russ Blackburn, Art Director
Suzy Moyd, Copy Writer and Tom Collins, Creative Director


a SILVER ADDY goes to Brandon Advertising for Margaret Holmes Campaign Packaging – Pie Filling
Chris Vestal, Creative Director
Michael Tidwell, Illustration and Cinthia Douglas, Account Manager

For Free Standing Point-of-Purchase a SILVER ADDY goes to LHWH for
HTC’s “Text Me”,
Tim Parry, Art Director

In the category of Collateral Material the winners are….

For Stationery Package, a SILVER ADDY goes to Brandon Advertising for Mariner’s Pointe Letterhead
Melissa McCawley, Art Director
Chris Vestal, Creative Director and Cinthia Douglas, Account Manager

Also for Stationery Package, a GOLD ADDY goes to LHWH for the Riviera Stationery Package
Steve Wilson, Creative Director
Al Bunal, Production Artist



For Four-Color Brochure a SILVER ADDY goes to Brandon Advertising for the Mariner’s Pointe Brochure
Melissa McCawley, Art Director
James Rosene, Copywriter
Chris Vestal, Creative Director and Cinthia Douglas, Account Manager

A GOLD ADDY goes to LHWH for The Riviera “Another Time and Place. Here Today.”,
Steve Wilson, Creative Director
Vern Hearl, Copywriting
Bryan Taylor, Production Artist and Jessica Collins, Production Artist



A GOLD ADDY goes to Brandon Advertising for the Beach Company’s Watermark Brochure
Missy Rothrock, Art Director
James Rosene, Copywriter
Chris Vestal, Creative Director and Courtney Davidson, Account Manager



For Publication Cover Design a SILVER ADDY goes to Strand Media Group for the February 2006 issue of Sasee
Taylor Nelson, Art Director
Sneha Pai, Graphic Artist
Dottie Dixon, Artist and Leslie Graves, Editor

Another SILVER ADDY goes to Strand Media Group for the April 2006 issue of Sasee
Taylor Nelson, Art Director
Kip McCullough, Artist and Leslie Graves, Editor

A GOLD ADDY goes to Strand Media Group for the August 2006 issue of Sasee
Taylor Nelson, Art Director
Scott Konradt, Graphic Artist
Kimberlydawn Clayton, Artist and Leslie Graves, Editor



For Editorial Spread, Publication Design a SILVER ADDY goes to Strand Media Group for Sasee’s “One-Cow Woman”
Taylor Nelson, Art Director, Illustrator
Annette Fanjie, Writer and Leslie Graves, Editor

For Series, Publication Design a SILVER ADDY goes to The Sun News Magazine Group for Beach Life.Style Magazine
Denise Mullen, Editor
Ashley Morris, Managing Editor
Jody Hazzard, Publisher and Ron Carter, Creative Director

For Single Poster, a SILVER ADDY goes to Collins + Company Advertising / Design for the FSA’s “Mother Nature” Poster.
Suzy Moyd, Copywriter and Tom Collins, Creative Director

Also for Single Poster, a SILVER ADDY goes to Collins + Company Advertising / Design for the Century 21 Boling’s “We Prefer Flip-Flops” Poster,
Russ Blackburn, Art Director
Suzy Moyd, Copywriter
Tom Collins, Creative Director and Rob Wilkes, Account Service

For Poster Campaigns, a SILVER ADDY goes to Brandon Advertising for the Golfapalooza – Golf Sounds Even Better Campaign
Jon Leon, Creative Director
Sharon Tippo, Account Manager
John Rushner, Account Manager and Matt Silk, Photography

In the category of Direct Marketing, the winners are….

For Single, Flat Direct Marketing piece a SILVER ADDY goes to Collins + Company Advertising / Design for the Brickyard Villas Mailer
Rob Wilkes, Account Service
Russ Blackburn, Art Director
Tom Collins, Creative Director and Suzy Moyd, Copywriter

A SILVER ADDY goes to Brandon Advertising for “Westwind Landing – The Good Life”,
Colin Mulqueen, Senior Art Director
James Rosene, Copywriter
Chris Vestal, Creative Director and Michael Slear, Photography

And, a GOLD ADDY goes to Brandon Advertising for Mariner’s Pointe
“Cannot Thrive Without Water Direct Mail”,
Melissa McCawley, Art Director
James Rosene, Copywriter
Chris Vestal, Creative Director and Cinthia Douglas, Account Manager



For Single, 3D Direct Marketing a SILVER ADDY goes to Brandon Advertising for HTC’s “Home Integration”,
Colin Mulqueen, Senior Art Director
Jon Leon, Creative Director
Ryan Mulqueen, Copywriter and Robert Ruiz, Illustration

For Specialty Advertising Direct Marketing a SILVER ADDY goes to T2H Advertising for the Carolina Radiology Direct Marketing Campaign
Jeff Thompson, Creative Director
Tim Parry, Asst. Creative Director and Kristin Hardee, Marketing Director

In the category of Out-of-Home, the winners are….

For Outdoor a SILVER ADDY’s go to LHWH for
Myrtle Beach Pavilion’s “One more memory. One last time.”
Steve Wilson, Creative Director and Bryan Taylor, Production Artist

A SILVER ADDY goes to LHWH for Myrtle Beach Pavilion’ “One more thrill. One last time.”
Steve Wilson, Creative Director and Bryan Taylor, Production Artist.

A SILVER ADDY goes to Brandon Advertising for Endless Caverns
“Attraction is Only Natural”,
Chris Vestal, Creative Director
Ryan Mulqueen, Copywriter and Annette Shepard, Account Manager

And, a GOLD ADDY goes to LHWH for
Myrtle Beach Pavilion’s “One more ride. One last time.”,
Steve Wilson, Creative Director and Bryan Taylor, Production Artist



For Exterior Site a GOLD ADDY goes to LHWH for
MagiQuest’s “It’s So Not Just A Game”,
Steve Wilson, Creative Director
Marty Hardin, Associate Creative Director/Designer
Bryan Taylor, Production Artist and Terry Lee Johnson, Production Artist



For Outdoor campaign, a SILVER ADDY goes to LHWH
for MagiQuest’s Extension Billboard Campaign
Marty Harden, Associate Creative Director/Designer  and Terry Lee Johnson, Production Artist

A SILVER ADDY also goes to DSL Services, Inc. for
North Myrtle Beach Chamber of Commerce’s
“Our Idea Of….” Outdoor Campaign,
Sandra Tuttle, Creative Director
Sunni Blanton, Graphic Designer and Jonea Boysen, Copywriter

And, a GOLD ADDY goes to LHWH for
Myrtle Beach Pavilion’s “One more ride. One last time.”,
Steve Wilson, Creative Director and Bryan Taylor, Production Artist



In the category of Consumer or Trade Publication, the winners are…

For full page, four color, a SILVER ADDY goes to Brandon Advertising for Myrtle Beach Golf Holiday’s  “I Don’t Have That Club”
Jon Leon, Creative Director
Joe Parrish, Copywriter
Pete DiMaio, Account Manager and John Lair, Photography

A SILVER ADDY also goes to Brandon Advertising for SpiritLine Cruises’s “A Day in the Water”
Jon Leon, Creative Director
James Rosene, Copywriter and John Rushner, Account Manager

A third SILVER ADDY is awarded to Brandon Advertising for HTC’s “Security – Dogs”
Ryan Mulqueen, Copywriter
Matt Silk, Photography and Tyler Easterling, Account Manager

And a GOLD ADDY goes to LHWH for HTC’s “Nothin’ but .net”
Keith Borshak, Creative Director
Sherry Easton, Associate Creative Director / Copywriter and Al Bunal, Production Artist



For four-color campaign a SILVER ADDY goes to Brandon Advertising for Myrtle Beach Golf Holiday’s “It Can Only Happen Here”
Jon Leon, Creative Director
Joe Parrish, Copywriter
Pete DiMaio, Account Manager and John Lair, Photography

A SILVER ADDY is also awarded to DSL Services, Inc. for the North Myrtle Beach Chamber’s “Our Idea Of…” Print Campaign
Sandra Tuttle: Creative Director, Copywriter and Graphic Designer

In the Newspaper category, the winners are….

For fractional page, black and white a SILVER ADDY goes to LHWH for the Myrtle Beach Pavilion’s “Ride Down Memory Lane One Last Time”
Steve Wilson, Creative Director and Jessica Collins, Production Artist

A SILVER ADDY is awarded to Collins + Company Advertising / Design for First Presbyterian Church’s “Stepping into the Future”
Rob Wilkes, Account Manager
Tom Collins, Creative Director and Chuck Stokes, Copywriter

A GOLD ADDY goes to LHWH for Johnston Memorial Hospital’s “Drive to Raleigh”
Marty Hardin, Creative Director and Al Bunal, Production Artist



A GOLD ADDY is awarded to Brandon Advertising for Horry County State Bank’s “Withdrawel”
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director and Michael Slear, Photography



And, a GOLD ADDY goes to Maximum Design and Advertising, Inc. for DeGraffen’s “I Must Know More” Whisper Ad
Liz Howell, Designer



For fractional page, color a SILVER ADDY is awarded to Brandon Advertising for HTC’s “Play at Home for Horry Telephone Cooperative”
Glenn Garfold, Assistant Art Director
Colin Mulqueen, Senior Art Director/Copywriter
Jon Leon, Creative Director and Tyler Easterling, Account Manager

A SILVER ADDY is also awarded to Brandon Advertising for Hargray Communications’ “Your Own Terms”
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director and Chris Vestal, Creative Director

A GOLD ADDY goes to Brandon Advertising for Hargray Communications’ “Write Your Own TV Schedule”
Colin Mulqueen, Senior Art Director



A GOLD ADDY goes to Brandon Advertising for Horry Country State Bank’s “Withdrawal”
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director and Michael Slear, Photography



For Newspaper Campaign a GOLD ADDY goes to Brandon Advertising for Hargray Communications’ “DVR Newspaper Campaign”
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director and Chris Vestal, Creative Director



In the category of Interactive Media, the winners are…

For consumer, flash-based web site a SILVER ADDY is awarded to Collins + Company Advertising / Design for Winchester Development Group’s “North Beach Plantation Website”
Rob Wilkes, Account Service
Kristen Hydeck, Art Director
Suzy Moyd, Copywriter and Icoastal Web Design, Programming

A GOLD ADDY goes to Brandon Advertising for the Mariner’s Pointe Website
Melissa McCawley, Art Director
Chris Vestal, Creative Director
Gordon McCawley, Interactive Director and Intellistrand, Programming



For consumer, HTML web site a SILVER ADDY goes to Himmelsbach Communications, Inc. for the Signature Golf Packages Website
Bill Woodward, Webmaster and Gustavo Arce, Creative Director

A GOLD ADDY is awarded to LHWH for the MagiQuest Web Site
Steve Wilson, Creative Director
Marty Hardin, Associate Creative Director/Designer
Bryan Taylor, Photographer and Jeff Small, Programmer



For online e-mails or e-cards a SILVER ADDY goes to LHWH for Centex Homes’ “Sometimes We All Need a Little Altitude Adjustment”
Steve Ellwood, Art Director
Jessica Collins, Production Artist and Yelena Rose, Programmer

In the Radio category, the winners are ……

For 60 second or more, local spot a GOLD ADDY is awarded LHWH for HTC’s “Four Calling Birds”
Pete Michael, Broadcast Support and Earworks, Productions


For campaign, a GOLD ADDY goes to T2H Advertising for the Thankgrowth.com Radio Campaign
Jeff Thompson, Creative Director
Steve Chacon, Copywriter
Studio Center, Production and Kristin Hardee, Marketing Director

In the Television category, the winners are ……

For 30 second, local spot a SILVER ADDY is awarded to Brandon Advertising for Crescent Bank’s “Pass for Cash”
Missy Rothrock, Senior Art Director/Copywriter
Jon Leon, Creative Director/Copywriter
Chris Vestal, Creative Director and DV3 Productions, Video Production

A GOLD ADDY goes to LHWH for McLeod Health’s “Cardio”
Marty Hardin, Creative Director & Videographer

For television campaign a GOLD ADDY goes to T2H Advertising for the “Thankgrowth.com” TV Campaign
Jeff Thompson, Creative Director
Kristin Pierce, Director/Writer
Osprey Productions, Production and Rita Fisher, Production Assistant

For single, self-promotion spot a SILVER ADDY is awarded to Beach Media Group for TV33’s “Thanks A lot TV33”
Merrilll Weekley, Producer/Director and Mack McDonald, Co-Producer


In the Mixed Media category, the winners are …..

For local, consumer campaign a SILVER ADDY goes to LHWH for the Myrtle Beach Pavilion’s “One more memory. One last time.”
Steve Wilson, Creative Director and Bryan Taylor, Production Artist

A GOLD ADDY is also awarded to LHWH for the MagiQuest Multimedia Campaign
Steve Wilson, Creative Director
Marty Hardin, Associate Creative Director/Designer
Bryan Taylor, Photographer and Terry Lee Johnson, Production Artist



Another GOLD ADDY goes to T2H Advertising for the Thankgrowth Campaign
Jeff Thompson, Creative Director
Lori Lent Crickenberger, Art Director
Kristin Pierce, Director/Writer and Osprey Productions, Production



For regional or national, consumer campaign a GOLD ADDY goes to Maximum Design and Advertising, Inc. for the Harbor Bay Block Party Campaign
Lee Monroe, Designer
Nancy Gross, Copywriter
Liz Howell, Art Director and Amy Tharrington, Creative Director



In the category of Advertising for the Arts & Sciences, the winners are….

For brochure or sales kit campaign a SILVER ADDY is awarded to Collins + Company Advertising / Design for The Carolina Opry’s “It Ain’t What You Think” Rack Brochure
Russ Blackburn, Art Director
Suzy Moyd, Copywriter
Tom Collins, Creative Director and Bobby Dalto, Photography

For poster a SILVER ADDY also goes to Collins + Company Advertising / Design for The Carolina Opry’s “Phenomenon” Poster
Russ Blackburn, Art Director
Suzy Moyd, Copywriter
Tom Collins, Creative Director and Bobby Dalto, Photography

And, a GOLD ADDY goes to Coastal Carolina University for the Sordid Lives Poster
Minerd Regis, Art Director



For outdoor, a SILVER ADDY goes to Collins + Company Advertising / Design for The Carolina Opry’s “Converting Yankees Nightly”
Russ Blackburn, Art Director
Suzy Moyd, Copywriter and Tom Collins, Creative Director

A GOLD ADDY is also awarded to Collins + Company Advertising / Design for The Carolina Opry’s “Slap Your Grandma”
Russ Blackburn, Art Director
Suzy Moyd, Copywriter and Tom Collins, Creative Director



For specialty, direct marketing a SILVER ADDY goes to Collins + Company Advertising / Design for The Carolina Opry’s “Curtain Call Newsletter”
Russ Blackburn, Art Director
Suzy Moyd, Copywriter
Tom Collins, Creative Director and Bobby Dalto, Photography

For single medium campaign, a SILVER ADDY goes to Collins + Company Advertising / Design for The Carolina Opry’s “It Ain’t What You Think” Outdoor Campaign
Russ Blackburn, Art Director
Suzy Moyd, Copywriter and Tom Collins, Creative Director

A GOLD ADDY is also awarded to Collins + Company Advertising / Design for The Carolina Opry’s “Ticket” Outdoor Campaign
Russ Blackburn, Art Director
Suzy Moyd, Copywriter and Tom Collins, Creative Director



For mixed media campaign a SILVER ADDY goes to Talk PR, Inc. for the Children’s Museum of Wilmington Grand Opening Campaign
Debbie Elliott, President
Hilary Brady, Senior Account Executive
Ashley Harp, Creative Director and Shawn Smock, Graphic Designer

In the category of Public Service, the winners are….

For poster, a GOLD ADDY is awarded to Brandon Advertising for the Citizens Against Spouse Abuse “Coffee Cups” Poster
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director and Matt Silk, Photography



A GOLD ADDY is also awarded to Brandon Advertising for the Citizen’s Against Spouse Abuse “Towels” Poster
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director and Matt Silk, Photography



For TV a SILVER ADDY goes to Planet Three Animation Studio for Greensboro Water Quality Department’s “Lenny the Lifeguard”
Joe F. Jarman, Producer/Director/Animation Artist
Natalie Martin, Production Assistant/Character Voice and LaVelle Donnell, Project Coordinator

And, a GOLD ADDY goes to LHWH for StepUp’s “Community Kitchen”
Marty Hardin, Creative Director & Videographer
Vern Hearl, Copywriter and Terry Lee Johnson, Key Grip

For single medium campaign a SILVER ADDY is awarded to LHWH for the StepUp TV Campaign
Marty Hardin, Creative Director
Vern Hearl, Copywriter
Bryan Taylor, Photographer and Jessica Collins, Production Artist

And, a GOLD ADDY goes to Brandon Advertising for Citizen’s Against Spouse Abuse “It’s no longer your life” Poster Campaign
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director and Matt Silk, Photography
   


In the category of Self-Promotion, the winners are…..

For Print, a SILVER ADDY goes to Brandon Advertising for “Notre Dame Coaches’ Kickoff”
Colin Mulqueen, Senior Art Director
Jon Leon, Creative Director
Matt Silk, Photography and Shelly Ann Kellahan, Account Manager

For Interactive, a GOLD ADDY goes to Brandon Advertising for the Brandon Advertising Web site
Jon Leon, Creative Director
Heather Johnson, Assistant Art Director
Gordon McCawley, Interactive Director and Intellistrand, Programming



For cards or invitations a SILVER ADDY is awarded to T2H Advertising for the T2H Christmas Invite
Jeff Thompson, Creative Director and Kristen Hardee, Marketing Director

A GOLD ADDY goes to Brandon Advertising for “This Peaceful” Christmas Card
Missy Rothrock, Senior Art Director/Copywriter
Jon Leon, Creative Director
Chris Vestal, Creative Director and Shelley Ann Kellahan, Account Manager

For ad club or marketing club a SILVER ADDY is awarded to Collins + Company Advertising / Design for the CAMP “Band Aid for Autism” logo
Rob Wilkes, Account Service
Suzy Moyd, Copywriter
Russ Blackburn, Art Director and Tom Collins, Creative Director

In the category of Elements of Advertising, the winners are…..

For logo a SILVER ADDY goes to Brandon Advertising for the Golf Gurus Logo
Dan Benner, Art Director
Jon Leon, Creative Director and Eric Branch, Account Manager

A SILVER ADDY goes to Maximum Design and Advertising, Inc. for the Anchors Bend Logo
Paula Knorr, Art Director

A SILVER ADDY is awarded to DSL Services, Inc. for the Colors on Parade Logo
Michael Husner, Creative Manager and Sandra Tuttle, Creative Director

A GOLD ADDY goes to Brandon Advertising for the Citizens Against Spouse Abuse logo
Glenn Garfold, Art Director
Jon Leon, Creative Director and Tina Pace, Account Manager



A GOLD ADDY is also awarded to T2H Advertising for the DN Engineering Logo
Tim Parry, Asst. Creative Director
Jeff Thompson, Creative Director and Kristin Hardee, Marketing Director



For single illustration, a SILVER ADDY goes to Coastal Carolina University for CCU Athletics’ Chanticleer Baseball Illustration
Jonathan Ady, Illustrator

For color photography a SILVER ADDY is awarded to LHWH for River Road’s “Cape Fear Sunset 1”
Steve Wilson, Creative Director and Tom Sapp, Photographer

For Video, Film Animation or Special Effects a GOLD ADDY goes to Planet Three Animation Studio for City of Greensboro Water Quality Department’s “Lenny the Lifeguard” 
Joe F. Jarman, Producer/Director/Animation Artist
Natalie Martin, Production Assistant/Character Voice and LaVelle Donnell, Project Coordinator

Student ADDY Awards

For Sales Promotion Packaging, a SILVER ADDY goes to Coastal Carolina University’s
Jeremy Patrick Alford for Audio Conspiracy CD Cover Project

For stationary package, a GOLD ADDY goes to Francis Marion University’s Matthew S. Donaldson for the Pfleuger Logo & Stationary

For poster, a SILVER ADDY is awarded to Coastal Carolina University’s Jeremy Patrick Alford for the CCU September 11th Ceremony Promotional Poster

A GOLD ADDY is also awarded to Francis Marion University’s James T. Lesley for the Woody Guthrie Poster Design



For website, a SILVER ADDY is awarded to Coastal Carolina University’s Yaw Odame for the CreativeLab.com web site

For editorial design, cover, a GOLD ADDY goes to Coastal Carolina University’s Jeremy Patrick Alford for Surge Magazine Voting Issue Cover (Coastal Carolina University)



For editorial design, series, a SILVER ADDY goes to Coastal Carolina University’s Yaw Odame for Myrtle Beach Health & Fitness Magazine

For a SILVER ADDY is awarded to Francis Marion University’s Simon Jamel Howard for the Bermat Incorporated, LLC Logo

And a very special Judge’s Award goes to Coastal Carolina University for Archarios Literary Art Magazine

Best of Show

For the student “Best of Show”, the winner is….
Coastal Carolina University’s Jeremy Patrick Alford for the “Surge Magazine Voting Issue Cover”



For the Best of Print, the winner is….
LHWH for the Riviera’s “Another time and place. Here today.” Brochure
Steve Wilson, Creative Director
Vern Hearl, Copywriter
Bryan Taylor, Production Artist
and Jessica Collins, Production Artist



For the Best of Public Service, the winner is….
Brandon Advertising for the Citizens Against Spouse Abuse “Coffee Cups” Poster
Colin Mulqueen, Senior Art Director
Ryan Mulqueen, Copywriter
Jon Leon, Creative Director
Matt Silk, Photography
and Tina Pace, Account Manager



For the Best of Outdoor, the winner is….
LHWH for Myrtle Beach Pavilion’s “One more memory. One last time.” Campaign
Steve Wilson, Creative Director and Bryan Taylor, Production Artist



For the Best of Broadcast, the winner is….
LHWH for McLeod Health’s “Cardio” TV Spot
Marty Hardin, Creative Director & Videographer


And finally, the Best of Show goes to…..
LHWH for Myrtle Beach Pavilion’s “One more memory. One last time.” Campaign
Steve Wilson, Creative Director and Bryan Taylor, Production Artist



CONGRATULATIONS TO EVERYONE!

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2007 ADDY Awards



Coastal Advertising and Marketing Professionals (CAMP) invites you to the annual advertising awards show.


January 2007 – MYRTLE BEACH, SC –Coastal Advertising and Marketing Professionals (CAMP) 2007 ADDY‚ Awards gala will be held on Saturday, February 10th, 2007 at Planet Hollywood, Myrtle Beach, SC. Time:CAMP invites the community to this annual advertising awards show.

The ADDY Awards is the only creative awards program administered by the advertising industry for the industry. A three-tiered national competition sponsored by the American Advertising Federations (AAF) annually, this awards program is the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels. The AAF, a not-for-profit industry association, conducts the ADDYs through its 200 member advertising clubs and 15 districts. Entries are first judged at a local level through competitions organized by more than 200 ad clubs affiliated with the AAF, of which CAMP is one. Local winners then advance to 15 regional competitions, then regional winners advance to the national/international finals.

More than 400 broadcast, interactive and print entries were recieved this year from agencies, businesses, students and individuals in the Florence, Myrtle Beach, Georgetown and Wilmington markets. Of these entries, the three-member judging panel singles out the most outstanding entries, which will be honored with a gold or silver recognition at the celebration.

Tickets are $45.00 per person and include a two-hour reception of cocktails & hors d’oeuvres and the awards presentation. Student tickets are $22.50 with college ID and include hors d’oeuvres and the awards presentation. Tickets must be purchased before or by 5:00 pm on February 5rd. To purchase tickets, contact Diana Fromal at the Weekly Surge, 843-839-8279. Proceeds from the ADDY‚ Awards help to support CAMP’s educational programs, public service projects and proactive government relation efforts.

CAMP, the local affiliate of the American Advertising Federation, is a non-profit organization comprised of advertising, marketing and public relations professionals. Our membership area spans Florence, Georgetown and Myrtle Beach, SC and Wilmington, NC.

The purpose of CAMP shall be to provide and promote a better understanding of the functions of advertising and of its values; to apply these skills, creativity and energy of the advertising industry whenever it is needed to help social problems; to advocate the standards of advertising through a voluntary program of self regulation; to promote good fellowship and free exchange of ideas.

To Learn more about CAMP go to www.mbcamp.com.
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February Lunch Program

“Generational Marketing: What’s Age Got to Do With It?”
From the new matures to the millennium generation, our American generations are distinctly different from one another. Lifestyle trends and preferences lend each a definite flavor. Not only are they different from one another, they are unlike generations of prior years. For example, no one would argue that today’s teenagers are nothing like teens of the 1950s. This presentation answers the critical questions:  Who makes up our generations and what are their primary values? Which generations are the most influential and lucrative? How can you build your promotional campaigns to secure the best response from your specific markets? This presentation gives you insightful information to use in designing promotions that capture the attention of each generation you must reach.

Speaker:
February's speaker is Susan Saurage-Altenloh has spent almost two decades exploring the characteristics and values of the American population.

As one of the most innovative marketing research resources in the U.S., her firm provides critical data for some of the coolest and most challenging campaigns and clients across the country. To name a few: BP, Tenet Health, HP (Hewlett Packard) and AIG American General.

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January Lunch Program Survey

Speaker: Susan Rector
Topic: Trademark, Copyright and Internet Issues for the Advertising Professional



Take the Survey Now!

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January Lunch Program

Trademark, Copyright and Internet Issues for the Advertising Professional


Susan Rector is SZD's Intellectual Property Practice Group Leader and Coordinator of the firm's Intellectual Property and Technology Practice Area. She has advised publicly and privately held companies in all aspects of intellectual property ownership and has assisted start-up and established businesses to conduct business online or to commercialize technology. Susan has extensive experience with software acquisition and licensing, technology-based companies and the legal issues encountered in conducting business online. She has prosecuted over 450 applications with the U.S. Patent and Trademark Office and numerous applications with the U.S. Copyright Office.
Complementing her intellectual property and technology practice, Susan has experience in a wide variety of business transactions, including business formation, restructurings, and mergers and acquisitions. She has advised institutional investors in making investments in over 90 venture capital funds or other equity investments aggregating over $3.35 billion and has assisted companies to raise debt and equity through the private sale of securities. She also provides ongoing advice and counsel to family and privately-held businesses.

Download the Powerpoint Presentation
Click Here to download a PDF version of the handout
Learn more


January Door Prize Sponsor

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The 2006 CAMP ADDY Awards Call for Entries

Due: Thursday, January 11, 2007
All entries will be received at Coastal Federal University, 27th Ave. N in Myrtle Beach from 2:30 to 8:00 p.m.

About the ADDY Awards
CAMP is proud to be a chapter of the American Advertising Federation (AAF). One of the high points in our professional year is known as the ADDY Awards, the only creative awards program administered by the advertising industry for the industry. A three-tiered national competition sponsored by the AAF annually, this awards program is the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels. The AAF, a not-for-profit industry association, conducts the ADDYs through its 200 member advertising clubs and 15 districts. Entries are first judged at a local level through competitions organized by more than 200 ad clubs affiliated with the AAF, of which CAMP is one. Local winners then advance to 15 regional competitions, then regional winners advance to the national/international finals.

How to Enter:
Click here to register and get rules and guidelines. All entries must be entered online. Entries and changes can be made up until the CALL FOR ENTRIES, Thursday, January 11, 2007 at 8:00 p.m. .

When filling out your ADDY online entry forms, please be specific when entering information for the "Method of distribution". For example, if your entry is a magazine and newspaper ad you should provide the publication name. For television entries, regional, network, cable or the market are acceptable. Please also note, you must use the following format when entering your "Date this entry first appeared": 01/01/06. Otherwise, the online ADDY software will not recognize the date entered.

If for any reason you cannot enter online, or have questions, please contact Wanda Chandler-Flowers at 843-444-1715 or at wchandle@thesunnews.com


Entry Fees:
CAMP Members, $50 per entry
Campaign, $65 per entry

Non-Members, $60 per entry
Campaign, $75 per entry

Students, $20 per entry

Make checks payable to CAMP. Entry fees and manifest must accompany entries. Entries received without payment will not be accepted.

Mounting your entries on black board is no longer accepted. So for your convenience, CAMP has purchased a large supply of clear envelopes. Choose from two sizes: 10" x 13" - $1.50 each ; 18" x 24" - $2.25 each. To purchase your envelopes, simply call Wanda Chandler-Flowers at 843-444-1715 or at wchandle@thesunnews.com


Don’t forget about our local categories!
Category 42C Radio - :30 production under $1000
Category 42D Radio - :60 production under $1000
Category 47D TV - :30 production under $1000
Category 47E TV - :60 production under $1000
Category 80 - Your Best Trash - Compete for the The Golden Trash Can Award by submitting creative your clients rejected. Entry fee is only $20 per entry (includes campaigns)

Gold & Silver ADDY awards may be awarded in each category of the competition at the discretion of the judges. All Gold ADDY winners will be automatically forwarded to the Third District ADDY Awards Competition. Silver ADDY winners will be forwarded to the Third District ADDY Competition at the discretion of the entrant.

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How to fill out the ADDY online entry form

When filling out your ADDY online entry forms, please be specific when entering information for the "Method of distribution". For example, if your entry is a magazine and newspaper ad you should provide the publication name. For television, regional, network, cable or the market is expectable. Please also note, you must use the following format when entering your "Date this entry first appeared": 01/01/06. Otherwise, the online ADDY software will not recognize the date entered.

Don’t forget about our local categories!
Category 42C Radio - :30 production under $1000
Category 42D Radio - :60 production under $1000
Category 47D TV - :30 production under $1000
Category 47E TV - :60 production under $1000
Category 80 - Your Best Trash - Compete for the The Golden Trash Can Award by submitting creative your clients rejected. Entry fee is only $20 per entry (includes campaigns)

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December Lunch Program Survey

Tis' The Season to Celebrate with CAMP
KICK-OFF the holiday season at the December luncheon with lots of food, fun and prizes! Mix and mingle with fellow CAMPERS and join in all the reindeer games as we celebrate the coming of the season.

A "very special guest" (hint hint) may be in attendance so be sure to bring your holiday wish list and plenty of holiday cheer!

Featured Speakers: "Freakin" Deacon Dawson & Cecil Chandler
Topic: The Future of Radio

Click Here to take the survey!

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December Lunch Program Photos

Tis' The Season to Celebrate with CAMP
KICK-OFF the holiday season at the December luncheon with lots of food, fun and prizes! Mix and mingle with fellow CAMPERS and join in all the reindeer games as we celebrate the coming of the season.

A "very special guest" (hint hint) may be in attendance so be sure to bring your holiday wish list and plenty of holiday cheer!

Featured Speakers: "Freakin" Deacon Dawson & Cecil Chandler
Topic: The Future of Radio

 

 

 

 

 

 

 

 


SANTA FRAN!


Tell us what you thought of the December program by Clicking here!

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November Lunch Program Survey

"Our Idea" of Branding: Building Awareness for North Myrtle Beach.
Marilyn Rhinehart, Marketing and Advertising Director for the North Myrtle Beach Chamber of Commerce, will addressed CAMP members and guests about the strategy behind the “Our Idea” marketing campaign and the development of the brand new message and advertising campaign for North Myrtle Beach during the monthly luncheon to be held on November 15, 2006 at the Dunes Beach and Golf Club.

Take the Survey now!

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November Lunch Program Photos



"Our Idea" of Branding: Building Awareness for North Myrtle Beach.

Marilyn Rhinehart, Marketing and Advertising Director for the North Myrtle Beach Chamber of Commerce, will addressed CAMP members and guests about the strategy behind the “Our Idea” marketing campaign and the development of the brand new message and advertising campaign for North Myrtle Beach during the monthly luncheon to be held on November 15, 2006 at the Dunes Beach and Golf Club.

   

   

   

   

   

  

Take the Survey now!

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Volunteer Awards 2005-2006