Competition Rules
The Coastal Advertising and Marketing Professionals ADDY Awards Competition is the first of a three-tie national competition conducted annually by the American Advertising Federation (AAF). The ADDY Awards Competition is the industry’s largest and most representative competition for creative excellence. Entry into the ADDY Awards supports our entire industry, because AAF and its local and district membership use the proceeds to enhance advertising through programs such as internships, advocacy groups and advertising education.

Eligibility
The Coastal Advertising and Marketing Professionals ADDY Awards Competition is open to any individual, company or organization engaged in the creation of advertising. There is no limit to the number of entries a person or organization can enter. Entries in the Coastal Advertising and Marketing Professionals ADDY Awards Competition may not be entered in any other local ADDY Awards Competition and must have been created within the Florence, Wilmington or Grand Strand area. All entries must have appeared, aired or been published for the first time in the media between January 1 and December 31, 2001.

The expressed intent of the ADDY Awards Competition is to recognize and reward creative excellence in the legitimate everyday workplace of advertising — “real” advertising, for “real” clients, with “real” marketing objectives, in or on “real” media. Occasionally, an entry is submitted that appears to have been created outside the conventional agency-to-client-to-media marketing structure. The appearance given by such an entry — to other entrants and to the judges — is that the entry was created solely for the purpose of winning an award, rather than satisfying a legitimate paying client’s needs. The AAF and the ADDY Awards Competition will not accept any such “unreal” entries.

All entries submitted in the competition, with the exceptions of Public Service Advertising, Advertising for the Arts and Industry (Advertising) Self Promotion, must have paid for the creative services and media placement in the normal course of business. Entries that meet the criteria of Public Service Advertising, Advertising for the Arts or Industry Self Promotion can only be entered in those categories.

Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by his/her signature on the entry form to furnish the necessary documentation for review by the ADDY Awards committee. Failure to provide documentation of eligibility or legitimacy can be grounds for disqualification.

Definition of Public Service
Public service advertising is that which enlists public support or action in the solution or remedy of problems of common and/or general interest or concern. The message of public service advertising has as its goal the improvement/betterment of the public’s health, education and/or welfare. Media space and/or time may or may not have been donated.

Non-English Entries
Original non-English advertising may be entered as a parallel category in the appropriate division. Non-English entries must be identified by the use of “NE” after the category number.

Entries Must
1.meet all eligibility requirements,
2.be submitted in the correct category,
3.be correctly identified,
4.include a completed and signed entry form,
5.conform to defined mounting and submission requirements and
6.conform to all applicable copyright laws.

Entries not conforming to the above requirements may be subject to disqualification.

Awards
Gold ADDY awards may be awarded in each category of competition at the discretion of the judges. Silver ADDY awards may also be awarded in each category of competition at the discretion of the judges.

All gold ADDY winners will be automatically forwarded to the 3rd district ADDY Awards Competition. Silver ADDY winners will be forwarded to the 3rd district ADDY Awards Competition at the discretion of the entrant.

Entry Identification
The category number and letter (when applicable) must appear in the top right corner on the face of all mounted entries, or on the television, cassette or CD container. Include this information on each component of a Mixed Media Campaign. Clubs and districts using the AAF ADDY Software should also post the computer generated entry number just under the category number and letter. No other information should appear on the face of the entries.

Entry Fees
CAMP Members, first 10 single entries $50.00 per entry. Each additional single entry $45.00 each. Campaign entries are $65.00.

Non-Members, first 10 single entries $60.00 per entry. Each additional single entry $55.00 each. Campaign entries are $75.00 each.

Make check payable to the CAMP. Entry fees must accompany entries. Entries received without payment will not be accepted.

Winners will be honored on Friday February 8, 2002, at Hard Rock Café at 6pm.

Shipment of Entries
Entries and entry fees should be sent to Hampton Inn at Broadway, 1140 Celebrity Circle, Myrtle Beach, SC 29577. No freight charges will be paid by CAMP. All entries become the property of CAMP and will not be returned, unless other arrangements have been made by the club or district.

Entry Deadline
Deadline for entries is Thursday, January 10, 2002. All entries will be received in the first floor conference room at Hampton Inn at Broadway from 12pm – 7pm.

Entry Formats

Print Entries
(including Out-of-Home, Magazine, Newspaper, Trade Publications, etc.)

Submit in one of the following formats:

1.Mount all single entries on 20” x 30” or 20” x 15” black mounting board. If more than one board is needed for campaign entries, securely hinge/fasten them together. Affix entry form to the back of the mounting board in upper right hand corner; or
2.If entry is larger than 20” x 30”, mount an 8’ x 10” photo or representative image on black mounting board. Affix entry form to the back of the mounting board in upper-right-hand corner; or
3.Submit one sample with entry form affixed to the back of the sample.

NOTE: Single medium campaign entries must include at least two, but no more than three components. More than three components could result in disqualification of the entry.

Single Collateral Entries
Submit in one of the following formats:

1.Submit one sample mounted on 20” x 30” or 20” x 15” black mounting board. Affix entry form to the back of the mounting board in upper right corner; or
2.If entry is larger than 20” x 30” it can be folded and attached to the board. If entry is not mountable, submit one8” x 10” photo or representative image on 20” x 30” or 20” x 15” black mounting board. Affix entry form to the back of the mounting board in the upper right hand corner; or
3.Submit one sample with entry form affixed to the bottom or back of the sample.

NOTE: Three - dimensional (3-D) items may be attached to the mounting board if weight and size permit.

Campaign Collateral Entries
Submit in one of the following formats:

1.Submit samples mounted on 20” x 30” or 20” x 15” black mounting board. If more than one board is needed, securely hinge/fasten them together. Affix entry form to the back of the mounting board in the upper right hand corner; or
2.Submit an 8” x 10” photo or representative image on 20” x 30” or 20” x 15” black mounting board. If more than one board is needed, securely hinge/fasten them together. Affix entry form to the back of the mounting board in the upper right hand corner; or
3.Submit 2–3 samples with entry form affixed to the bottom or back of each. On the entry forms, indicate “1 of 2,”or “1 of 3.”

Broadcast, Audio Visual or Computer Presentation Entries
Submit radio and other audio entries on audiocassettes or standard audio CDs. Submit television and other video entries on 3/4” cassette or Betacam SP format. Entries on VHS will not be accepted. Entries must be “viewing copy only” and contain no color bars, tones or slates.

Use a separate cassette for each single entry. For campaign entries, enter all components on one cassette. Label each cassette with the category, agency and advertiser. For campaign entries, indicate the number of spots in the campaign. Affix entry form to the cassette case.

Sales Presentations may include up to a representative 5 minutes in length. Transfer all Sales Presentations entries to 3/4”cassette or Betacam SP format.

NOTE: Single medium campaign entries must include at least two, but no more than three components. More than 3 components could result in disqualification of the entry.

Interactive Entries
For World Wide Web entries, submit each entry’s URL or Web address on the entry form. Entry form must be accompanied by 8 1/2 x 11 paper prints of the opening page and three other pages for easy reference.

For Disk-Based Sales Packages, submit on the original medium of distribution (3 1/2” 1.44 MB diskette or CD-ROM which is both MAC and PC compatible).

Mixed Media Campaigns
Mixed Media Campaigns must use at least two, but no more than nine media. The maximum number of components per medium is three, and the total number of components for the Mixed Media entry must not exceed nine.

All components of the campaign must be entered together in a large 20” x 30” envelope. Label eac component with the number of the total for each campaign, (#1 of 9, #2 of 9, #3 of 9, etc.). On the outside of the envelope, write the category number and total number of pieces in the entry.

NOTE: Refer to the appropriate medium/category entry format for instructions for mounting and submission requirements.

Please remember:
Do not submit more than 3 ads or commercials in any single medium campaign category.

Do not submit more than 9 total ads or commercials in any Mixed Media Campaign.

Disqualification
A full glossary of terms and catagories is available at online glossary.