Sales Promotion Given the nature of these categories, it is advisable that a pocket be constructed and attached to the mounting board so that the entry is secured, but easily removed for judging. 1. Product or Service Sales Presentation A.Catalog B.Sales Kit or Product Information Sheets C.Newsletter D.Menu 2. Packaging A.Single Unit B.Series or Campaign 3. Point-of-Purchase A.Counter Top or Attached B.Free Standing C.Trade Show Exhibit 4. Audio/Visual Sales Presentation (Submit on 3/4” cassette tape or Betacam SP format.) A.Slide Sales B.Video, Audio, Film or Computer (PowerPoint) C.Movie Trailers Collateral Material 5. Stationery Package A.Flat Printed B.Multiple Process 6. Annual Report A.Less than four-color B.Four-color 7. Brochure A.Less than four-color B.Four-color 8. Covers (only the cover is judged) A.CD, Cassette or Album B.Books or Video C.Magazine 9. Poster A.Single B.Campaign 10. Special Event Material A.Card (Holiday, Birthday, etc.) B.Invitation C.Announcement (Birth, Moving, etc.) Direct Marketing 11. Business-to-Business, Single A.Flat B.Three Dimensional 12. Business-to-Business, Campaign A.Flat B.Three Dimensional/Mixed 13. Business to Consumer, Single A.Flat B.Three Dimensional 14. Business to Consumer, Campaign A.Flat B.Three Dimensional/Mixed 15. Specialty Advertising A.Apparel B.Other Merchandise (see Glossary for full description) Out-Of-Home 16. Outdoor Board A.Flat B.Extension/Dimensional 17. Fleet Graphic 18. Mass Transit A.Vehicle Interior B.Vehicle Exterior C.Shelter 19. Site A.Interior B.Exterior 20. Out-of-Home Campaign Trade Publication 21. Fractional Page A.Less than four-color B.Four-color 22. Full Page A.Less than four-color B.Four-color 23. Spread, Multiple Page or Insert A.Less than four-color B.Four-color 24. Campaign (2 – 3 ads) A.Less than four-color B.Four-color 25. Trade Publication Self-Promotion (trade ads for trade publications must be entered here) A.Single B.Campaign (2 – 3 ads) Consumer Magazine 26. Fractional Page A.Less than four-color B.Four-color 27. Full Page A.Less than four-color B.Four-color 28. Spread, Multiple Page or Insert A.Less than four-color B.Four-color 29. Campaign (2 – 3 ads) A.Less than four-color B.Four-color 30. Consumer Magazine Self-Promotion (consumer magazine ads for consumer magazines must be entered here) A.Single B.Campaign (2 – 3 ads) Newspaper 31. Fractional Page A.Black and white B.Color (any color besides black) 32. Full Page A.Black and white B.Color (any color besides black) 33. Spread or Multiple Page A.Black and white B.Color (any color besides black) 34. Campaign (2 – 3 ads) A.Black and white B.Color (any color besides black) 35. Insert or Supplement A.Local B.Regional/National 36. Newspaper Self-Promotion (newspaper ads for newspapers must be entered here) A.Single B.Campaign (2 – 3 ads)

Interactive Media 37. Web Sites A.Business-to-Business B.Consumer C.Games 38. Banners A.Single B.Campaign 39. Disk-Based Sales Package 40. Campaign (2 – 3 ads) Radio 41. Local (Single Market) A.:30 B.:60 C.:30 under $1000.00 D.:60 under $1000.00 42. Local Campaign (2 – 3 spots, any length) 43. Regional/National A.:30 B.:60 44. Regional/National Campaign (2 – 3 spots, any length) 45. Radio Self-Promotion (radio commercials for radio stations must be entered here). A.Single B.Campaign (2 – 3 spots) Television 46. Local (Single Market) A.:10 / :15 B.:30 C.:60 or more D.:30 under $1000.00 E.:60 under $1000.00 47. Local Campaign (2 – 3 spots, any length) 48. Local Television Self-Promotion (television commercials for television stations must be entered here) A.Single B.Campaign (2 – 3 spots, ant length) 49. Regional/National Television, Single Product/Service (For a more detailed definition of the category, please refer to the Glossary.) Consumer Products A.Automotive (vehicles only) B.Apparel & Jewelry C.Health & Beauty D.Food E.Alcoholic Beverage F.Non-Alcoholic Beverage G.Retail Products Consumer Outlets H.Retail Store I.Restaurant J.Supermarket/Food Store/Convenience Store K.Retail Dealer L.Online Retail Site Consumer Services M.Media (includes national TV, see Glossary) N.Travel O.Entertainment P.Retail Q.Communications R.Professional Services (financial, insurance, legal) S.Health Care Services T.Corporate/Institutional U.Energy/Utilities V.Advocacy (political, religious, lobbying, special interest, etc.) 50. Regional/National Television Campaign A.Consumer Products B.Consumer Outlets C.Consumer Services Mixed Media Campaigns 51. Business-to-Business, Local (Single Market) 52. Business-to-Business, Regional/National 53. Consumer, Local (Single Market) 54. Consumer, Regional/National Industry Self Promotion 55. Agency, Design Studio, Freelancer, Graphic Designer, Interactive Developer A.Print B.Collateral 1.Stationery Package 2.Special Event Material C.Broadcast/Video D.Interactive 56. Advertising Supplier, Audio, Film Production Company A.Print B.Collateral 1.Stationery Package 2.Special Event Material C.Broadcast/Video D.Interactive 57. Campaign (for categories 55 & 56) 58. Ad Club / Marketing Club / Self-Promotion Visual and Audio Elements of Advertising NOTE: All entries in categories 59, 60, 61, 62 and 63 must be accompanied by a sample of usage. 59. Logo, Trademark or Corporate Symbol Design 60. Illustration - Flat or Dimensional (any number of colors) 61. Still Photography A.Black and white B.Color C.Computer Enhanced (black and white or color) 62. Video, Film, Internet Animation or Special Effects 63. Musical Score A.Music only B.Music with lyrics C.Sound design (must include sample of usage) Advertising for the Arts 64. Advertising for the Arts A.Collateral B.Print 1.Newspaper 2.Magazine C.Broadcast/Electronic or Interactive D.Out-of-Home E.Direct Marketing/Specialty F.Campaign Public Service 65. Collateral A.Stationery Package B.Annual Report C.Brochure D.Poster E.Invitation or Card 66. Print A.Magazine B.Newspaper 67. Broadcast/Electronic A.Television B.Radio C.Audio/Visual D.Interactive 68. Out-of-Home 69. Direct Marketing / Specialty Advertising 70. Campaign A.Local (Single Market) B.Regional/National 71. Your Best Trash, (local competition only) Great creative that was rejected by the client. ($15 per entry)